Meet the Top 15 Malaysian Influencers Redefining Trends and Culture
It began with a casual scroll through my social media feeds, looking for some inspiration. But soon, I found myself lost in a world where creativity, style, and culture intertwine in the most captivating ways.
Malaysia’s influencer scene is vibrant and diverse, showcasing a range of voices that are shaping trends and conversations across the nation. These influencers range from fashionistas to lifestyle gurus, each bringing fresh perspectives that resonate with audiences.
So, join me as I introduce you to the top Malaysian influencers who are redefining trends and culture. Whether you’re seeking style tips, culinary adventures, or cultural insights, these individuals are leading the charge in making waves both online and offline!
Neelofa
— Media credit: neelofa
Followers:
- Instagram – 8.6 M
- Facebook – 2.2 M
- TikTok – 809.9K
Socials:
Neelofa, a trailblazer in Malaysia’s entertainment and business scenes, made waves when she was named in Forbes’ “30 Under 30 Asia” in 2017. Known for her acting and entrepreneurial ventures, she stands out as a successful hijab-wearing influencer.
Her Instagram reflects her diverse life, capturing moments from business events, fashion shows, and public appearances. She inspires followers with her polished and poised style.
Her role as an influencer goes beyond fashion; she advocates for Muslim women’s empowerment and entrepreneurship in Malaysia. With millions of followers, Neelofa’s influence has also opened dialogues around modest fashion.
Pro tip: When following influencers like Neelofa, try to see how they balance personal values with professional growth—this can inspire a more mindful and values-driven approach to social media.
Scha Al-Yahya
— Media credit: schaalyahya
Followers:
- Instagram – 6.5 M
- Facebook – 2.5 M
Socials:
Scha Al-Yahya, a beloved figure in Malaysia, captivates audiences through her versatile career as an actress, model, and TV host. Known for her effortless style and charisma, Scha shares glimpses of her personal and professional life on Instagram.
She regularly treats her followers with family moments, behind-the-scenes snippets, and fashion insights. Her down-to-earth personality shines through her posts, making her highly relatable to her fans.
Beyond her lifestyle content, Scha serves as a brand ambassador for various high-profile brands. Scha’s influence extends to promoting self-confidence and balance, resonating especially with young women.
Pro tip: As you follow influencers like Scha, focus on how they seamlessly integrate brand promotions with personal content—a good reminder of the importance of authenticity in digital storytelling.
Hanis Zalikha
— Media credit: haniszalikha
Followers:
- Instagram – 6.1 M
- Facebook – 1.4 M
- TikTok – 312.1K
Socials:
Hanis Zalikha is a well-loved influencer in Malaysia, attracting over 6.2 million followers with her blend of personal stories, family moments, and entrepreneurial insights. Her Instagram feed is brimming with warm, candid snapshots of her life.
Her genuine approach draws in audiences who appreciate her relatable posts and her commitment to sharing her life. In addition to her lifestyle content, Hanis is also the creative force behind Cakenis, her own clothing and beauty brand.
Her designs emphasize versatility and elegance, reflecting her goal to empower women in the modest fashion space. Hanis’ influence extends globally, making her a significant voice for modern Muslim women balancing family life and business.
Pro tip: Take a cue from Hanis’ content by focusing on storytelling—use captions and visuals to build a narrative that goes beyond just an image, connecting more deeply with your audience.
Zizan Razak
— Media credit: zizanrazak869
Followers:
- Instagram – 7.7 M
- Facebook – 4.1 M
- TikTok – 1.4 M
Socials:
Zizan Razak, a beloved figure in Malaysia’s entertainment scene, first captured the public’s attention as a comedian, showcasing his knack for humor and improv. His comedic timing and wit soon propelled him to stardom, leading to numerous roles.
His versatility and relatable humor have endeared him to audiences, making him a prominent face on Malaysian television. Beyond the laughter, Zizan uses his platform for a greater purpose, supporting various social justice and charity causes.
He actively participates in charity events and advocates for the underprivileged, blending his celebrity status with philanthropy. This commitment has only strengthened his connection with his fans, who see him as more than just an entertainer.
Pro tip: Like Zizan, consider using humor or relatable storytelling to connect with your audience. It lightens the mood and makes your content feel accessible while still conveying important messages.
Alieff Irfan
— Media credit: irfxn__
Followers:
- Instagram – 2.3 M
- Facebook – 2.2 M
- TikTok – 3.6 M
- YouTube – 5.75 M
Socials:
Alieff Irfan is a dynamic force in Malaysia’s YouTube scene, celebrated for his exceptional VFX editing skills and engaging video content. With a passion for cars, he brings a unique blend of creative editing and automotive enthusiasm to his social media.
As the founder of the Elrah X AI Team, Alieff frequently highlights his team’s projects and collaborations, fostering a strong community of followers who share his interests. His recent baju melayu collection, Hot 2023 AI Team, reflects his entrepreneurial side.
In addition to YouTube, Alieff connects with fans on Instagram, where he shares glimpses of his personal life and collaborations with other local influencers. His easygoing, relatable content has helped him build a loyal following.
Pro tip: Alieff’s approach reminds us to mix professional interests with personal touches in content. Engage followers by sharing both your projects and behind-the-scenes moments for a well-rounded, authentic online presence.
Khairul Aming
— Media credit: khairulaming
Followers:
- Instagram – 4.1 M
- TikTok – 5.3 M
Socials:
Khairul Aming captivates audiences with his fun, creative food videos. Known for his lively and humorous personality, he effortlessly combines food prep with popular music, making his TikTok feed a blend of cooking tips and entertaining moments.
With a massive following on TikTok and a growing fanbase on Instagram, Khairul’s influence spans beyond the kitchen, as he brings joy and laughter to his viewers with each post.
His content is distinct in that it not only showcases recipes but also exudes a playful energy that resonates with audiences of all ages. From traditional Malaysian dishes to modern snacks, Khairul’s culinary creativity keeps his followers excited.
Pro tip: Khairul’s success shows how adding a touch of humor can enhance audience engagement. When creating content, think of fun, unexpected ways to showcase your passions – it could be the hook that keeps viewers coming back for more.
Janna Nick
— Media credit: jannanick
Followers:
- Instagram – 6.3 M
- Facebook – 1.3 M
- TikTok – 2 M
Socials:
Janna Nick has become a powerhouse in Malaysian entertainment, captivating audiences as an actress, singer, and host. Known for her roles in Malaysian dramas like My Coffee Prince, Janna’s talent has made her a household name.
Her debut single, Mungkin Saja, further showcased her versatility, and her musical career has been met with enthusiasm from her fans. On Instagram, Janna offers glimpses into her life and projects, connecting with followers through candid moments.
Beyond her on-screen presence, Janna collaborates with top brands like Dior and Toyota, reflecting her influence and reach. Her endorsements are carefully curated, aligning her stylish and relatable image with products that resonate with her audience.
Pro tip: Janna’s approach shows the power of balancing professional updates with personal moments on social media. Adding a mix of behind-the-scenes content can help foster a more genuine connection with followers.
Madam Amyra
— Media credit: aamyrarosli
Followers: Instagram – 6 M
Socials: Instagram
Madam Amyra, born Nur Amira Izzati Rosli, is a prominent Malaysian actress, host, and model. Her Instagram feed offers a refreshing glimpse into her life, featuring wholesome family moments, fashionably styled outfits, and occasional brand promotions.
With over 6 million followers, Madam Amyra ranks among Malaysia’s top Instagram influencers. Her engaging posts and authentic interactions have cultivated a loyal following, making her a sought-after partner for various brands.
Madam Amyra’s significance in Malaysian society is multifaceted. Her content resonates with many, offering relatable insights into motherhood, fashion, and daily experiences.
Pro tip: When following influencers like Madam Amyra, consider how their content aligns with your personal interests and values. Engaging with content that resonates with you can enhance your social media experience and provide meaningful inspiration.
Mira Filzah
— Media credit: mirafilzahmy
Followers:
- Instagram – 57.4K
- TikTok – 552.3K
Socials:
Mira Filzah is a Malaysian actress, host, influencer, and entrepreneur with a wide-reaching presence. Her Instagram page is a dynamic space where she shares glimpses of her life—from movie promotions to cherished family travel moments.
With a loyal following, Mira has become one of Malaysia’s most influential figures in entertainment and social media. Her posts often include engaging captions or interactive elements, encouraging her fans to connect with her.
Mira’s approachable personality and consistent content engagement have solidified her status as a beloved public figure. Her influence extends beyond entertainment; she represents a modern Malaysian woman balancing career, family, and social media.
Pro tip: If you enjoy following Mira, try engaging with her posts by sharing your own thoughts or asking questions in the comments. Influencers often notice regular interactions, making it a great way to feel more connected to the content you love.
Aeril Zafrel
— Media credit: aeril_zafrel
Followers:
- Instagram – 5 M
- TikTok – 2.4 M
Socials:
Aeril Zafrel has built a multifaceted social media presence, blending family moments, personal motivation, and entrepreneurial ventures. Known for his roles in well-loved Malaysian dramas, Aeril also engages his followers by sharing insights into his life.
Aeril often shares motivational Islamic quotes, bringing positivity and reflection to his platform. His focus on spreading encouragement has made him a source of inspiration for fans, particularly within the Malaysian Muslim community.
His entrepreneurial spirit shines through with his ventures, Rielkies and Wawa Cosmetics, co-founded with his wife. With partnerships from brands like Oreo and Xiaomi, Aeril’s influence is strong across various areas.
Pro tip: Follow Aeril’s stories for a mix of behind-the-scenes family fun and inspirational quotes—ideal for a daily dose of encouragement and positivity.
Ayda Jebat
— Media credit: aydajebat
Followers:
- Instagram – 5.3 M
- Facebook – 1 M
Socials:
Ayda Jebat is a multi-talented Malaysian influencer whose career spans singing, acting, and modeling. Known for her roles in popular dramas and her captivating music, Ayda recently shared a new chapter with her followers—her journey as a young mother.
In addition to her personal updates, Ayda frequently shares sneak peeks from her on-stage performances and music projects. Her fans can catch glimpses of her energetic music videos and behind-the-scenes moments, creating a dynamic feed.
Her collaborations with prominent brands like Oppo, Lazada, and KitKat highlight her status as a trusted ambassador in Malaysia’s influencer scene.
Pro tip: For a unique look into the life of a young, talented artist balancing career and family, check out Ayda’s Instagram stories, where she shares raw and relatable moments that fans won’t want to miss.
Ebit Lew
— Media credit: ebitlew
Followers:
- Instagram – 6.6 M
- Facebook – 6.7 M
- TikTok – 6.6 M
Socials:
Ebit Lew has become a powerful figure in Malaysia, renowned not only for his religious teachings but also for his tireless humanitarian work. His social media platforms are filled with stories of his efforts to help those in need.
His accessible approach to religion and kindness resonates deeply with his followers, who see him as an advocate for compassion and unity. Through his online presence, Ebit shares motivational messages, religious guidance, and heartfelt stories.
Ebit’s actions, both big and small, are widely shared and celebrated, as he encourages Malaysians to come together and help one another. His influence extends beyond words, as he consistently backs up his teachings with direct action.
Pro tip: Ebit’s online content serves as a gentle reminder to incorporate acts of kindness in daily life. Consider following him for simple yet powerful tips on how to make a difference in your community, no matter how small the gesture.
Elfira Loy
— Media credit: ezlisaaloy
Followers:
- Instagram – 257K
- Facebook – 658K
Socials:
Elfira Loy has charmed audiences since her early teens, captivating fans across Malaysia with her versatile acting in over 50 films and TV series. Her long-standing career has fostered a loyal fanbase who admire her.
Elfira often uses her platform to encourage women to embrace self-reliance, making her an inspiring figure for many young Malaysian women. On Instagram, Elfira keeps her followers engaged with a blend of OOTD posts, snapshots from her travels, and family.
Her collaborations with global names like Dior, Maybelline, and Turkish Airlines showcase her wide appeal, adding to her reputation as a dependable influencer for lifestyle and beauty brands.
Pro tip: Elfira’s content highlights the importance of consistency in building a relatable personal brand. For those seeking influencer marketing, remember that influencers who maintain authenticity resonate best with followers.
Emma Maembong
— Media credit: emma_maembongofficial
Followers:
- Instagram – 5.2 M
- Facebook – 10K
- TikTok – 1.3 M
Socials:
Emma Maembong brings her vibrant personality to TikTok, where her singing, dancing, and acting skills have quickly won her a devoted following in Malaysia. Known for her dynamic and engaging content, she keeps fans coming back for her content.
Emma’s natural talent and infectious energy shine through in every clip, making her a must-watch for anyone seeking lively and entertaining content. Her TikTok feed is a mix of upbeat dance routines, singing performances, and humorous skits.
Her authenticity and fun-loving nature resonate with viewers, many of whom feel a genuine connection to her. It’s no surprise she’s amassed a loyal fanbase who eagerly await her next upload, be it a performance or a snippet of her day-to-day life.
Pro tip: Emma’s content reminds us that genuine enthusiasm is contagious. For anyone aiming to boost their social media game, consider sharing moments that reflect your true passion and interests.
Awal Ashaari
— Media credit: awalashaari
Followers:
- Instagram – 5.6 M
- Facebook – 1.9 M
- TikTok – 63K
Socials:
Awal Ashaari is well-known in Malaysia not only for his roles as a TV host and actor but also for his heartwarming presence as a family man. His Instagram feed, where he has an impressive 5.6 million followers, captures moments of everyday life.
Awal brings fans along on his journeys around the globe, from Rome to Mecca, offering glimpses of his travels and memories with his family, which resonate deeply with his audience.
In addition to sharing snippets of his life, Awal collaborates with numerous brands and often features his own business on his platform. His authentic approach to sharing these experiences gives fans a mix of celebrity allure and relatable family life.
Pro tip: Awal’s family-focused content highlights the power of sharing real-life moments. To build an engaged audience, consider posting content that shows the people and experiences you truly cherish.